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Online dating in the United States - statistics & facts
Published by J. Clement, Oct 26, 2020
Whether it is used as a tool to find a soulmate or as a gateway to casual hookups: online dating has become one of the most popular avenues for singles in the United States. During the past decade, consumer demand for internet dating services has increased significantly due to busy work schedules and the proliferation of smartphones. In 2019, online dating revenue in the United States amounted to 912 million U.S. dollars, and as matchmaking platforms are becoming ever-more socially accepted, the online dating industry is forecast to surpass the billion-dollar mark by 2021. How many people use dating apps?
As of 2020, over 32 million Americans are using online dating services. According to the latest forecasts, the number of online dating users in the United StatesPopular online dating platforms
In 2019, Tinder was the most popular dating app in the United States with over 7.86 million users. Thanks to its global availability, specific targeting of smartphone users, and freemium business model, Tinder’s annual revenue has seen triple-digit growth rates for several years. The mobile app is owned by Match Group Inc., an American internet company that operates a portfolio of dating websites, including Match.com, OkCupid, and PlentyOfFish. As of 2020, the Match Group boasts over 10 million paid subscribers worldwide , and as quarantine guidelines continue to impact (online) dating behavior amidst the coronavirus (COVID-19) pandemic, this figure will likely increase in the months to come. What the future of the company will look like after the recent separation from holding company IAC (InterActiveCorp) also remains to be seen. In any case, the potential for product innovation seems endless, as the introduction of Tinder Passport or the launch of Bumble have already shown.This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
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