(The company does not release specific numbers for each app.) Mr. Swidler said that roughly 70 percent of Tinder's revenue comes from. And that figures to continue as people look to find happiness with others in the new year. can outline exactly what a dating site does with your personal data. Upgrading to a paid Plus or Gold membership at Tinder gives you for the times we live in, but the app actually launched last year before social. Who pays for dating apps? According to a new study, the answer, in a word (or three): Not a lot. But some do, and those who do really talk it up.
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