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Hily
Hily is an online dating application that employs machine learning to match prospective partners.[1] Named as an acronym for "Hey, I Like You", the app is designed to recommend potential matches by analyzing users' backgrounds, interests, and app activity.[2] The app's registration options for gender include male, female, and non-binary.[3]
Hily was initially released in August 2017.[4] According to TechCrunch, the app had 35,000 users during its closed beta stage in October 2017.[5] Hily later acquired additional users through a partnership with Snapchat.[6] In August 2019, the app was reported to have 5 million users.[2]
History[edit]
Hily was co-founded by Yan Pronin[5] and Alex Pasykov.[7] The concept for the app originated from Pronin's professional background in analytics and statistical modeling.[5] The app was designed to connect prospective partners based on similar interests, instead of geographic location and physical attractiveness.[8][9] On August 14, 2017, the app launched in the United States.[4] In March 2019, it was also released in the UK, Ireland, and France.[7]
In August 2019, the app was reported to have 5 million users and rank among the top three dating apps in U.S. consumer spending for the second quarter of 2019.[2][10]
Operation[edit]
Hily employs machine learning and statistical algorithms.[1] It analyzes data such as depth of dialogue, word choice, and mutual likes to identify profiles with a high probability for a match.[8][11] In August 2018, Aime Williams of FT Magazine commented that Hily's monitoring of users' verbal exchanges "takes things a step further" than competitor geosocial networking apps.[8]
The user platform requires account verification through live photo capture, uploading a photo of an official ID, or social media integration.[5] In September 2017, Josiah Motley, senior editor for KnowTechie, referred to Hily's verification process by stating, "While no system is perfect, it's a promising step in the right direction."[1]
Business model[edit]
Hily is distributed under a freemium business model.[2] The app is free to download and use, while additional features are accessed via a paid subscription plan.[2]
References[edit]
- ^ abcMotley, Josiah (September 26, 2017). "Dating app Hily uses machine learning to make better matches". KnowTechie. Retrieved March 13, 2019.
- ^ abcde"Hily Review". Dating Site Reviews. 3 August 2019. Retrieved 15 August 2019.
- ^Kreig, Hannah (February 19, 2019). "Thirst Trap: Swipe right on online dating". The Daily of the University of Washington. Retrieved March 13, 2019.
- ^ ab"Hily Profile". SensorTower. Retrieved March 13, 2019.
- ^ abcdButcher, Mike (October 5, 2017). "Hily dating app uses AI and identification to improve safety and potential matches". Techcrunch. Retrieved March 13, 2019.
- ^Daniel, Ellen (December 7, 2017). "Could dating apps be key to Snapchat's happy ending?". Verdict. Retrieved March 13, 2019.
- ^ abWhitlock, Dominic (11 July 2019). "Hily Begins European Roll Out With French Launch". Global Dating Insights. Retrieved 15 August 2019.
- ^ abcWilliams, Aime (August 14, 2018). "Facebook is turning matchmaker. Is this a good thing?". FT Magazine. Retrieved March 13, 2019.
- ^Jackson, James (November 6, 2017). "How a Matchmaking AI Conquered (and Was Exiled) from Tinder". Motherboard. Retrieved March 13, 2019.
- ^Captain, Sean (27 August 2019). "Match.com's dating coaches might help save modern love". Fast Company. Retrieved 9 September 2019.
- ^Smith, Chris (March 14, 2018). "Anxiety and online dating: My real experience with the Hily dating app". KnowTechie. Retrieved March 13, 2019.
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