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The League dating app is now in Phoenix but you probably don't qualify
A group of 504 hand-selected Phoenix-area singles began their quest to find the other half of their dream power couple through an elite dating app that made its local debut Monday.
The League, an invite-only platform that combines the professional portfolio of LinkedIn with the "likes" and personality of one's Facebook profile, focuses on career-driven individuals who seek love with ambitious peers.
It's not for the masses, but the classes.
Potential users must submit six photos along with information on their profession, education, interests and preferences.
About 2,500 local singles originally applied to join the app ahead of its Phoenix-area launch. About 20 percent were chosen. There's now a waiting list of 4,500 people.
“Think of The League as a members-only club, but one with a killer singles scene,” the app's founder and CEO, Amanda Bradford, said in a written statement. “We’re a community for intelligent, ambitious and high-achieving people that are looking for an equal partner."
The app launched two years ago in San Francisco and is in 27 cities. Its vetting process relies on an algorithm to initially sort through applications but humans make the final approvals, the company said.
Meredith Davis, The League's head of communications, said the vetting process includes common searches many people do.
"We all already do background searches regardless on Facebook pages and Instagram accounts to make sure someone is who they say they are before you go on a date with them. We're just authenticating it through Facebook and LinkedIn," Davis said.
What makes The League different?
New members are added weekly and can get quicker reception if they refer single friends, Davis said.
Users are assigned to one of two Phoenix-specific concierges who can fine-tune profiles and provide date ideas. In-app purchases include a $200 yearly membership that can expedite vetting, increase the number of potential mates and obtain quicker responses from concierges and first-round invitations to events.
The first 504 members in the Phoenix dating pool were picked because they "truly fit The League brand," Davis said. Users can join activity and interest groups and conduct meet-ups, allowing them to create friendships as well.
"We'd never call ourselves elitist by any means. If you want to date everyone, there’s apps for that. The League is for someone who wants a partner with a career as much as they do," Davis said. "This is an app for people who don’t do dating apps. You're not gonna be impounded by tons of people or creepers you're not interested in. This is for people who are serious about dating."
Who gets on?
Applicants are selected on factors that include their college degrees, educational institutions, professional titles and industry, number of referrals and number of users who are looking for someone like them.
Once applicants are approved, they're placed in the dating pool and receive one to four potential dates per day. Co-workers, Facebook friends and business connections lifted through LinkedIn can be excluded from the results. If both users match with each other, they can send each other messages and set up a date or meet at one of The League's local events.
"We're looking for quality over quantity. You can't swipe aimlessly," Davis said.
Users must remain active or alert the concierge that they're taking a hiatus from the app. Users who match with others and don't message or respond are penalized back to the wait list after a certain amount of inactivity.
"That's the worst when you have tons of matches and you reach out and no one responds," Davis said. "Our algorithm will deprioritize those users who are flakier. We want people to have a good experience and will check in if a user seems to not be logged on."
Where else is it?
Phoenix was added to The League's growing list of cities on Monday along with Detroit; Portland, Oregon; Charlotte and Raleigh, N.C.; and Nashville.
Davis said the company was drawn to Phoenix after evaluating census migration data and local employers that are drawing millennials to the Valley of the Sun. The app is mainly targeted to ages 22-36. The average age of Phoenix's first several hundred users is 27.2 years old.
Davis said The League is planning a launch party in January to celebrate Phoenix's debut. Details are forthcoming.
Learn more about Phoenix's "Founding 500"
- Accepted 20.2%
- Applicants: 2,521
- Selected: 504
- Average age: 27.2
- LGBT: 1.2%
- Male-to-female ratio: 46/54
Top employers
- Vanguard: 6%
- Intel: 5%
- Yelp: 3%
Top schools
- University of Arizona Eller College of Management: 11%
- Arizona State University W.P. Carey School of Business: 7%
- University of Southern California: 4%
Top degrees
- Doctor of medicine: 6%
- Master of science: 4%
- Ph.D: 2%
Top jobs
- Owner: 6%
- Account executive: 5%
- Founder: 3%
Top cities/neighborhoods
- Tempe: 7%
- Camelback East: 5%
- Old Town Scottsdale: 3%
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